Saturday, June 2, 2012

Death of Chapters? retail media observations Dec 9 2011 by Geoff Peters

Death of Chapters? retail media observations Dec 9 2011 by Geoff Peters Tube. Duration : 7.52 Mins.


Geoff Peters from geoffmobile.com discusses some trends he is noticing in the retail sector here in Vancouver BC Canada. Firstly, the Chapters book store has made a dramatic shift away from selling paper books, and is focusing on selling their Kobo e-reader devices, ebooks, as well as high quality (but probably Chinese-made) gift items such as clocks, candles, telescopes, lamps, cheese roasters, etc. These gift items are priced quite high but are probably sourced quite cheaply from prime distributors in China. Similar gift items are available much cheaper at Dollar stores such as Daiso in Richmond. The magazines have been moved to the second floor, and the kids section has grown. The third floor is mostly unchanged and is where most of the fiction books remain. In this video I also comment on the seeming death of Video rental stores such as the now bankrupt Blockbuster (Rogers Video on Davie is now "under renovation", but I suspect won't return as a video store) and the closing of CD retailers such as the large flagship HMV Store downtown. Note that HMV staff said that people _are_ still buying CD's, but in much fewer quantities and expect a lower price. so they can't afford the rent for such a large 3-floor megastore. They are planning on re-opening in a smaller store. Where will these people work instead? Information work perhaps? But there is also a trend in automating some levels and parts of the traditional information workers' jobs through reporting tools ...

Keywords: Geoff Peters, geoffmobile, vlogger, vlog, lighting, canon, eos, t2i, retail, chapters, vancouver, bc, canada, books, magazines, media, trends, amazon, changes, industry, solar, Mass Media, Amazon.com, Media (communication), Book, Reading, ebooks, economy, culture, economic change, cinestyle, technicolor, sigma, 30mm, adobe, premiere, pro, cs5.5, cs5.5.2, f1.4, Video Blogging, Camera, Digital

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